Screen new product ideas or concepts with your customers and potential customers using digital product photos, product descriptions and price points.

Determine which new product ideas have the greatest chance for success if introduced in your restaurants.

Standard test measures include, but not limited to:

Special Visit (to order product)

Order Intent

Value

Uniqueness

TURF analysis (unduplicated reach and frequency).  Determine best combination of concepts.

Individual words or phrases in product description liked "best" and "least" (click on word feature). 

Click here to see partial sample report.